Afrocentric Beauty Supplies were founded originally because mainstream beauty stores never sold products that would cater to afro hair types or the beauty needs of Black women and families.
Through the decades, the beauty supply store has become a key cultural reference and symbol of nostalgia for many Black women and families across the globe. So much so, that it has even become a favourite location for photo and video shoots.
Our digital marketing client Clore Beauty have become a popular beauty supply in Canada for photo and video shoots. Find some of our favourites below:
Model Portfolio Shoot
Store Location:
Ottawa
Credits:
Creative director: @zeeggy_mercy @imkenzac
Styling: @zeeggy_mercy@imkenzac
Photographer: @annitakayiba
Beauty supply store: @clorebeauty
Haviah Mighty - Protest Ft Yizzy (Official Music Video)
Store Location: Bloor West
BTS
Video Credits: Directors: Kit Weyman (@kitknows) & Chrris Lowe (@chrrislowe)
Production Company: Fela (@fela.tv)
Executive Producers: Taj Critchlow (@tajtheblacklion) & Julien Christian Lutz (@directorx)
Head of Production: Amir Karimi (@boxwinefather)
COO: Dean Rosen (@deanrosen)
Supervising Producer: Carina Mak (@carina.mak)
Line Producer: Joaquin Cardoner (https://joaquincardoner.com)
Director of Photography: Teo Weyman (@teo.weyman)
Camera Operator: Scottie Watson (@scottiewat)
1st AC: Brandon Reitsma (@brandonreitsmadp)
2nd AC: Arman Saturday (@armansaturday)
Gaffer: Rohan Painter (@rohanpainter)
Key Grip: Jakob Nefsky (@jnefsky)
Swing: Dave Griff (@neon_criminal)
1st AD: Tse Daniel (@tsedaniel)
Production PA: Austin MacDonald
Production PA: Jamal Omar (@jamalamaj)
Production PA: Joey Campbell
Stylist: Alexis Kandelas (@lextheplantmom)
MUA: Omega Mighty (@dollfacedrediemua)
Hair Stylist: Kimaveli Locs (@kimavelilocs)
Choreography: Shaiann Roach (@shaiannroach)
BTS Photos: Kioni Sasaki Picou (@sukosizee)
Below are some more of our favourite Beauty Supply shoots that were not at Clore but still left us in awe.
Beyonce for ELLE Magazine
by Melina Matsoukas
Photographer Portfolio Shoot Beauty Supply Store by Fanta isatou Gai
'Back to my Roots' Rupaul Tribute by Symone
Credits:
Drag Queen: Symone
Pic/Creative/Outfit: @thehouseofavalon
Hair: @malcolm.marquez
Store: Harmony Beauty Supply