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Pink Ship Partners with Paramount & Cloré Beauty to Promote 'The Lost City'

Updated: Mar 31, 2022

Earlier this month, the Pink Ship team were excited to collaborate with Paramount Pictures and our client Cloré Beauty to plan a promotion of their brand new film, The Lost City, in Canada.

Our marketing team got to work helping Paramount promote the movie by launching a giveaway on Cloré's platform. We got creative designing the graphics and developing content for their social media and weekly email newsletter to ensure word got out.

Winners of the giveaway would be able to attend a special preview screening of The Lost City with a friend, at Scotiabank Theatre in Toronto, four days before the movie was released in theatres. Plus, there were some fun extras on offer for the guests, such as a complimentary drink, photobooth opportunity and prize giveaway.

Pink Ship's promo material for the giveaway in our weekly newsletter for Cloré

The Pink Ship team in Toronto were also invited to attend this advance screening at the Scotiabank Theatre — so, it was Movie Night time! The film was hilarious, and we had fun getting some photobooth snaps with the team at Cloré Beauty and our giveaway winners afterwards.

The Lost City is in theatres now. Check out the trailer and synopsis below!

"Brilliant, but reclusive author Loretta Sage (Sandra Bullock) has spent her career writing about exotic places in her popular romance-adventure novels featuring handsome cover model Alan (Channing Tatum), who has dedicated his life to embodying the hero character, “Dash.” While on tour promoting her new book with Alan, Loretta is kidnapped by an eccentric billionaire (Daniel Radcliffe) who hopes that she can lead him to the ancient lost city’s treasure from her latest story. Wanting to prove that he can be a hero in real life and not just on the pages of her books, Alan sets off to rescue her. Thrust into an epic jungle adventure, the unlikely pair will need to work together to survive the elements and find the ancient treasure before it’s lost forever."

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