Pink Ship Ltd Work With Yindi Curls

Community Management

This video provides a background of the brand. Some of the footage was shot by Pink Ship Ltd.

aboutTHe

BRAND

Yindi Curls is a hair workshop facilitator and online hair education series that promotes positive self-esteem and hair-care love to children and their parents/carers. Yindi Curls workshops are designed to offer support and advice to parents/carers of particularly – although not exclusively – black and mixed heritage children, who want to learn about the techniques, products, and tools needed to care for their children’s hair more effectively.

THE NEED

Yindi Curls needed support growing their social media audience, creating engaging content, collaborating with digital influencers and promoting their monthly classes.

the SOLUTION

Pink Ship manages Yindi Curls' social media, organising brand sponsorships, influencer collaborations and digital press. We also assist with events promotion and graphics. Most recently, we have implemented a new strategy for Yindi Curls' Instagram called 'Happy Wash Day' where we have approached influencers to take over Yindi's Instagram story with wash-day tutorials, increasing audience engagement and number of followers.

GraPHIc DESIGn & Branding

influencer marketing campaign

collaborating with parent influencers to curate a instagram story takeover series.

We worked with Instagram mums and dads to create a fun and engaging Instagram story takeover where parents show how they wash and style their children's hair. Providing tips and tricks for other parents to try.