Untapped Creatives was founded to create a bridge between the premium consumer and retail, where Black brands are under-represented and difficult to find. Founded by Funmi Scott in 2020, Untapped Creatives is a platform representing Black-owned British luxury lifestyle brands. U|C foster relationships with Black brand owners, securing long-term sales channels in which they can thrive. They also partner with premium retailers and corporates through their innovative Afro-Luxe Concepts, with their premier partnership with Selfridges from April 2021.
Social Media Campaign Strategy and Management
Untapped Creatives needed a digital marketing agency to lead their big launch in 2021. Pink Ship Ltd were responsible for social media management, content creation and branding.
Pink Ship worked with Untapped Creatives for 2 months and developed their branding, formed their social media marketing strategy, increased the following by 272.5% and built momentum around the brand leading up to the launch.
We built a social media strategy based around educational content, luxury visual imagery and social proof.
This also included cross promotional activities like IG lives, influencer collaborations and repurposing high profile press features.