Any digital marketing agency will tell you that social media is one of the most stress-free and profitable digital marketing platforms that can be used to promote your business. Marketing across Instagram, Facebook and Twitter is the honey pot for modern brands. Even small businesses can see exponential growth from a good social media marketing strategy. Here are just a few reasons why your brand should be on social media.
Increase Brand Recognition
One very important marketing goal is for your brand to gain recognition. This is because consumers want to buy from brands they recognise. Social media allows for simple and highly effective brand building, as you can get the brand in front of your target audience much quicker. It gets them looking at your brand even when they aren't thinking about your product or service.
In 2020, over 3.6 billion people were using social media worldwide, and this is projected to increase to almost 4.41 billion in 2025. By applying a social media strategy, you can significantly increase your brand awareness and recognition.
Customers follow and interact with brands they enjoy. Check out the Tweet below that was retweeted by Fenty Beauty. Customers talking about your brand on social media has a ripple effect. Those that resonate join in with replies, likes and retweets, and those that were unaware of your brand are introduced to it. Fenty fans were having genuine conversations, all facilitated by social media.
Tell Your Story
Social media gives your brand the opportunity to authentically talk to your target audience. You’re able to show them who you are as a company beyond the products you sell or the services you provide. It also gives you a way to tell your story and values, and effective stories can have a great impact on your brand's image.
Through organic posts you can showcase your mission, giving your consumers a genuine look into what makes up your brand. This is a chance to let your brand's personality shine instead of publishing dry, corporate social media content. Followers want to see real people behind your social profiles. Show them.
Marketing costs add up, and not every business can afford to run large-scale campaigns. The first thing to note is that it is free to set up business profiles on all major social networks, and you can get a lot of value for money with social media advertising.
Your business, no matter the budget, has an opportunity to grow an audience through ads on social platforms like Facebook and Instagram. As long as you know your target audience well and have established what you want to achieve through the ad, you won't waste any of your budget on unhelpful advertising.
Customers now expect to be able to contact brands and get customer service through social media. Having brand accounts on social media means you can invest in customer service on your social networks to help build meaningful relationships between your brand and your customers, and in turn, increase customer loyalty.
It is very important for customer acquisition and retention to have a customer service strategy for social media. Take a look at the example from beauty brand Glossier's Instagram page below. Customers can ask questions and give feedback immediately in the comments of published posts, and Glossier is able to provide great customer service by being able to respond to customer queries right away.
Putting your brand on social media is one of the best steps you can take towards the success of your business. If you want to see results, build your brand, develop relationships, strengthen your fan base, and increase word-of-mouth advocacy, it’s time to put a social media strategy in place.
Get in touch to find out how we can help you meet your marketing goals with our social media marketing services.