Digital / Social Media Marketing Agency in London, UK and Toronto, ON
We are a London and Toronto based digital marketing agency specialising in social media marketing, today we want to emphasis the benefits of social media marketing for your business.
Scaling your business with social media
Roughly 42% of the population regularly use social media, so ignoring social media as part of your digital marketing mix would be crazy.
Social media marketing refers to the use of social media platforms like Facebook, Instagram, Twitter, Pinterest (and more), to reach your business goals. Whether your goal is to increase awareness of your brand within a niche sector or to drive traffic to site resulting in sales in a mainstream industry, there is certainly a place in the social media space for you.
Regardless of how you feel about it, social media is one of the fastest growing cultural pillars (if not the largest) and it’s often the first place people go when creating and sharing content, sourcing news and so much more. It is now flourishing with brands all working tirelessly to grab your attention and earn your loyalty.
How Pink Ship Ltd can help you to cut through the noise on social media...
If you're struggling to keep up with your social media management, hit a wall with growth, engagement and/or ideas for content and strategy then we are the experts that step in and take your social media marketing to the next level so you can see better results in your business. Social media can solve a number of business problems, from launching your product and generating brand awareness, to generating quality leads or purely driving sales. As an expert social media agency, we have an end-to-end knowledge of how to use it to achieve your objectives and how it integrates with other channels.
There are two main focuses within social media that we as a social media marketing agency deal with; easiest put into organic social and paid social. Organic social refers to all non-paid for activity on your social media channels; essentially everything that you see when you visit a brand’s profile – from managing channels to communities. Paid social is what it says on the tin – paid for social media advertising activity. Both are as integral as each other when it comes to developing a strong social media strategy, whatever your objective may be, and whatever industry you do business within.
We also offer insight services like content creation, social media strategies, and reporting.
Reporting is a key element of our social media services. Insightful and accurate reporting allows us to review and assess all of our activity against your objectives and KPIs, allowing us to make sure that we’re delivering the best results that we can, which is what we pride ourselves on.
Our service also includes the following: graphic content design and creation, a choice of video content or photography content and weekly social media schedules. Additionally, Pink Ship Ltd will handle all uploading, as well as interactions across your accounts.
Why choose Pink Ship Ltd as your social media marketing agency?
We have over 7 years of experience handling projects within various different industries, specifically beauty, beauty tech, e-commerce and events. We pride ourselves in the work that we do and we work tirelessly to ensure our clients get the results that they are after. When we're working for you, we communicate and work as though we are an extension of your team, not just another social media /digital marketing agency. We’re always open and transparent with you about your campaign progress and most importantly, we love social media! Our social media managers have been chosen as part of our team because they all love what they do and they are amazing at it. Having grown over a hundred social media accounts from zero to thousands of followers, increasing site traffic for
Take a look at some of our work – see our case studies here.
Which channels do we work with?
We work with a huge range of Social Media channels on a daily basis, providing us with the knowledge and expertise to make recommendations to businesses of all shapes and sizes, crafting bespoke strategies and solutions to aid the challenges you face.
Still the king of social media as we know it, Facebook’s usership is truly a global network, with over 2.38 billion monthly active users. The platform’s largest usership is still populated by 44% of 18-34 year olds in the UK, making it a prime channel for your business. Not to mention, Facebook own most of the other social media platforms that we love to use.
The prime millennial channel, with a splash of aspiration and a growing helping of meme culture! 64% of 18-29 year olds are active on the channel, with a pretty much equal split between male and females and get this, over 80% of users actively visit business profiles every day!
Twitter has been through so many changes over the years, from 140 characters to 280 and so much more but, as a channel for businesses, it’s still the perfect place for viral content and keeping up with the latest trends.
The world’s second largest social media channel (as well as search engine), and the second largest search engine! YouTube looks set to continue to take over TV, allowing businesses and individuals to showcase their skills and products to the masses. We can help you craft ideas and strategies to create consumer facing content that’s genuine and engaging.
Often overlooked by social media agencies in their strategies, Pinterest hosts over 250 million monthly users actively searching for inspiration and ideas often with the solution in buying a product – in fact close to 87% of Pinners are said to have purchased a product because they saw it on Pinterest! Considering 40% of users are indicated to have a household income of £78K+, you’re sure to find people on the hunt for products like yours.
A powerhouse of Social Media within the United States and Generation Z worldwide. In March 2019, it was reported that Snapchat reached an overwhelming 90% of all 13-24 year olds in the US. With a vast portfolio of advertising format and 190 million average daily users, it could just be the platform that launches you to viral success.
Business doesn’t have to be boring! LinkedIn is fast becoming the advertising platform of choice for a number of businesses who want to find better ways to connect with the audience that matter to them. Whether you’re looking to drive website traffic or generate leads, we’ll make sure your message is put in front of the right people.