Social Media Event Promotion and Coverage
By Pink Ship for Out the Box
Out The Box Live is a networking events community for young entrepreneurs and creatives. The platform was designed to highlight millennial pioneers who share their stories, both the highlights and the struggles in order to inspire other aspiring young professionals.
OTB Live wanted Pink Ship involved in the marketing of their event "The Process" so that they could reach their target numbers of ticket sales and attendees. Pink Ship were asked to manage their social media platforms prior, during and post event, as well as create graphics, interactive content, gifs and videos. We were also needed for event photography on the night.
In 2018, OTB launched a new series of workshops for creative entrepreneurs called Behind the Box that we became the official media sponsors for.
We posted all of OTB Live’s pre-designed content on the social media platforms for 2 weeks leading up to the event tagging all the parties involved. We created a promotional video by re-editing video footage from the previous events and marketed the event as “A Conversation With Jonathan Jackson”. We started the conversation on social media to give the OTB Live audience an idea of what to expect on the night.
On the day of the event we provided OTB Libe with our creative/social media coverage team which included a photographer, videographer, social media managers for posting and live-streaming and a team leader that managed the project. The photographer captured images for post-event content but also exported professional photos on-site for the live-streamer to post immediately.
We then edited a short video for social media use including highlights of the event, testimonials from entrepreneurs and creatives in attendance, the headline speakers and the founder of OTB Live.
As we are now media sponsors for their Behind the Box workshops, we create all the promotional content for this, and we also film and photograph the events.
Graphic Design samples
" I absolutely LOVE Pinkship. Patrice and the Pink Ship Ltd team have been an absolute Godsend to Out The Box. For my last Out The Box Live event I had an idea for a promo video and having seen their previous work, Pinkship were the first to come to mind. I was super impressed with how efficient Patrice was in taking my ideas and bringing them to life. With little changes, the video was out within a week and while I was holiday, Patrice kindly offered to upload it our social media accounts.
I was VERY swamped in the run up to the last Out The Box Live event and even took my work on holiday. Patrice could see that I was juggling a lot so offered to just take over our social media promotion for a great price. I was actually quite overwhelmed by this gesture because the extra help was just what I needed to enjoy my holiday with peace of mind.
I sent the pre-made social media content over with a few brief explanations of how I wanted everything and Patrice/Pinkship ran with it and did more than I could've asked for. Our audience grew and our pre-event discussions were POPPING on Twitter and Instagram. It set the tone perfectly for the event.
The follow up video is also equally amazing and captured all the essence of the night.
I definitely recommend Pinkship for all your social media management and marketing needs! Great service, great price and wonderful team! " ~ Reneé Davis Founder of Out The Box Live