Press Kit
about
THe
BRAND
MCU World is a networking platform for millennials to connect and collaborate to build their brands.Their users explore new ideas, exchange constructive criticism, and work with professionals within their industry.
Founded by 27 year old British entrepreneur, Leonard Sekyondya who started the platform originally as a blog. As the community grew, it became a powerful platform for millennials trying to get their foot in the door of their industry.
The brief
Leonard Sekyonda and the small MCU World team had gained 125,000 active subscribers organically using solely in-house content marketing and influencer management. In need of an extra outside push to bring the database to 1 million subscribers, MCU World sought out consultancy from Pink Ship Ltd.
OUR CONTRIBUTION
After 3 consultancy sessions with MCU World, we strategized a series of networking events, booked a speaking engagement at an events company open day and created a press kit for Leonard Sekyonda to continue his press circuit.