In February 2022 Pink Ship collaborated with Mentor Black Business to host their first ever Picture Day to provide free headshots to fifty small business owners.
We came up with this idea to provide the community with a valuable resource and give back.
This campaign included the following aspects:
- Content Creation
- Social Media Strategy
- Events Marketing
Pink Ship conceptualized the event, planned and executed it from start to finish. This included social media marketing and promotion, content creation, event listing and more. The event was fully booked shortly after the promotional assets went live.
On the day, we managed social media event coverage and content curation for social media. We worked with creatives within our community including local makeup artist, Dora (@doras_touch), to give free touchups to anyone who wanted them. Through this event Mentor Black Business and Pink Ship were able to help over 50 small business owners and entrepreneurs who needed access to professional headshots.
The Picture Day was held at M&C Saatchi in London and was a huge success, with many attendees expressing their interest in another event like this one.