Influencer Management and Social Media Marketing

about

THe

CHARITY

Working alongside qualified teachers, nurses and volunteers Brotherhood Reach have started an education academy in D.R. Congo. A country with a history of continuous armed conflicts and crisis, where violence towards young boys and girls run rampant we have brought stability to the lives of these vulnerable young girls and boys within the commune of N'Sele through education.

They are using education as their weapon against injustice towards children who are dependent on them as their caretakers to provide them with the necessary physical and emotional conditions vital for their fundamental development.

The NEED

Being a small London based charity with a small community of supporters, the academy funded mainly on the personal income of the charity’s founders and trustees. They needed a company that could come on board and help them to raise awareness of what they do as a charity using alternative fundraising methods so they could be set apart from other charities of a similar nature.

 Our solution

Rather that street fundraising, door-to-door marketing or even telephone fundraising, we decided to use influencer marketing to raise awareness of the cause instead.

The STRATEGY

We reached out to celebrities with congolese heritage to share the BHR story on their social media platforms, at their events, and their shows. We also had the BHR message published on influential blogs that highlight positive stories and initiatives like the academy founded by BHR in the D.R C.

 THE CHARGE

If you’re interested in supporting us with this initiative, feel free to share some information on BHR on your corporate or personal platforms! Do not hesitate to contact us to request an information pack and we will send it to you at our earliest convenience.

Contact

 

Unit 2
100 Wood Street
Walthamstow

London
E17 3HX

 

admin@pinkship.co.uk

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