Web Series Production and Influencer Management
Video produced and edited by Pink Ship Ltd.
(BBH) is published by Hawker Publications in London. It’s a glamorous glossy that’s filled to the brim with the latest hair, beauty and fashion looks. For trend-conscious women who want an all-round read, BBH provides an even measure of well researched and informative articles that relate to hair and beauty, as well as a mixture of fun and inspiring stories that highlight new celebrity looks and must-have style. Ranked number one as the UK’s best selling black magazine and published every two months, BBH has become a trendsetting bible that offers its target audience hairstyle ideas, expert advice, relatable beauty tips and relevant features that encourage readers to unlock their inner and outer beauty.
Not only were we instrumental in the digital marketing aspect of the SS16 show, we also were responsible for sourcing PR resources, carrying out necessary market research, and finding nail technicians for the last minute amendments to the looks for the show. In fact, our working relationship with Y.Wait dates back to their launch day in early 2013. When it was made known to us that the stylists needed nail technicians to complete the look, we called Y.Wait. Bringing two clients together was very rewarding.
Our role within this campaign was to create the social media strategy for promoting this runway show, consulting Mimpikita on the content that should be generated and used, advised Mimpikita on how best to communicate with the British audience (considering this Malaysian fashion house was branching into the UK for the first time) and of course, covering the event on social media. Before Snapchat, Instagram Story, Facebook Live and the current social media live streaming trends, we had foreshadowed this shift in the consumption of digital media and incorporated it into the social media marketing strategy for campaign.