Aaron Wallace, formerly known as Shear and Shine is a male grooming brand that promottes healthy hair care for black men. Their products are specially forumlated for afro hair types.
We lead Aaron Wallace's pre-launch campaign, the official launch, Father's Day and many mini campaigns in between.
Brand Launch Campaign & Digital Marketing Strategy.
Aaron Wallace needed a digital marketing agency to lead their big launch in 2019. Pink Ship Ltd were responsible for social media management, content creation, producing shoots, managing relationships with the brand ambassadors and deliver regular analytic reports.
Pink Ship Ltd worked on a retainer basis with Aaron Wallace and managed their digital marketing department. We worked as an extension of the AW team and executed their vision to a high standard, sticking to deadlines and yielding results.
Social Media Growth
We took the Aaron Wallace social media following from 24k - 40k within 6 months 100% organically. With engaging and viral content, consistent social media activity and effective hashtag strategies.
We also got Aaron Wallace a 150% increase in weekly engagement.